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Diamond Information & Diamond Resources

Diamond Guide

At Novori Jewelry, we want to provide you with the information you need to be confident with your Novori diamond purchase. On these Diamond Education pages you will learn information on diamonds and what to look for before you make a diamond purchase - especially on the internet. If you still have questions, feel free to give us a call toll free at 1-877-877-4141. We are here to help. A high quality loose diamond can make all the difference in a ring and will make your engagement ring look spectacular.

Diamond Cut

Although the term diamond cut sounds like it should refer to the shape of a diamond, it does not refer to the shape. Sure, you have to cut a diamond to make a shape but when gemologists refer to "a diamonds cut," they are talking about a gemstone's proportions, such as its depth and width and the uniformity of its facets – all characteristics that control brilliance, durability and other features we look for in a diamond. The cut of a diamond is in fact the MOST important factor in determining whether or not a diamond will sparkle and have brilliance or fire or if it will show somewhat dull. The cut of a diamond is the most important factor for you to look for.

Diamond Clarity

What does diamond clarity have to do with a diamond? A lot. There are many who believe that simply owning a diamond places them in an elite club. The truth of the matter is not all diamonds are created equally. Since diamonds are mined from the earth, they have natural imperfections in them. The fewer the imperfections in a diamond, the rarer the diamond is and the higher the cost will be. These imperfections in a loose diamond are called inclusions and are shown on every diamond certificate. You should look for an eye clean diamond which is a diamond that you can not see the inclusions with the naked eye. This will give you your best value when you purchase a diamond.

Diamond Color

What exactly is diamond color? While most people think of the classic, transparent diamond, which happens to be the most rare and valuable, the colors of diamonds actually range from transparent all the way to a brownish color. The color of a diamond is rated by a letter grade, D to Z. Novori will only sell diamonds that are in the color range of D to J to ensure that you will be pleased with your purchase. This protects you and ensures you that you are purchasing a high quality diamond.

Diamond Carat

When shopping for a diamond, you've no doubt heard references to the 4 C's of diamonds. Diamond carat is one of those popular ”C's” to consider when evaluating a diamond. It's a term used to describe how much the diamond weighs. Since a diamond that weighs more becomes a larger diamond, diamonds with a higher carat weight cost more.

Diamond Cost

If you are in the market to purchase a diamond, you'll be learning all about the 4 C's of diamonds: cut, color, clarity and carat. But in the mind of the average buyer, there is a fifth “C” that just may be the most important of all them: the diamond cost. At Novori we have thousands of diamonds available and can assist you to find the right certified diamond at an affordable price. And remember, you will be saving about 30% to 60% from a retail jewelry store. Just check and compare.

Conflict Free Diamonds

Novori is committed in dealing only in Conflict Free Diamonds and will NOT sell or deal with diamonds that come from a region know to deal with conflict diamonds. Although laws and regulations are in place to ensure conflict diamonds do not enter the marketplace, unfortunately some, although few, are still smuggled in. Novori works with all of our diamond suppliers and diamond cutters to ensure all diamonds sold from our web site are conflict free diamonds, ensuring you of a ethically mined diamond.

Synthetic and Imitation Diamonds

Synthetic and imitation diamonds were produced successfully in the 1950’s by American and Swedish researchers almost simultaneously. Since then, the production has increased by leaps and bounds and current statistics reveal that around 80 tons of these gems are synthesized every year for industrial firms by companies like De Beers, General Electric and others. We do not sell any synthetic or imitation diamonds. Do you really want your symbol of love to made of something fake? It just doesn't sound right does it. You might be surprised to learn that a good quality synthetic diamonds almost costs as much as the real thing and a cheap one will have to be replaced in a few years because they wear down and become dull. You really don't save much.

Treated Diamonds

For centuries, people have always tried to improve objects that are a result of nature. We've cross bred plants and even animals to produce new species, and we prune and shape trees and bushes to make them more pleasing to the eye or to create fancy borders around our yards and in front of our homes. When it comes to diamonds, many become treated diamonds by the jeweler, in order to improve their appearance. This practice is frowned upon in the industry and rest assured Novori does NOT sell any treated diamonds. Novori does not sell or deal with treated diamonds.

Colored Diamonds

Many people are starting to favor the fancy, vivid colored diamond gemstones over the traditional transparent, or white, diamond. Some diamonds are found in their natural colors when they are mined, others become colored by gemologists and jewelers during a treatment process. If you are interested in treated diamonds or gemstones, we have excellent sources for great savings on them. Just call us so we can help you find the right diamond.

Diamond Flaws and Inclusions

When a diamond is considered to have a flaw, it is an imperfect gemstone. Something about the diamond did not form correctly, or there are tiny imperfections within the stone. Diamond flaws and inclusions are often not noticeable to the average person, and you need not worry about the small inclusions that occur in most diamonds. A diamond certificate from a recognized independent laboratory will show any flaws or inclusions. All Novori diamonds come with certification papers.

Judging Diamond Quality

If you want to begin judging diamond quality, you must first learn and understand the 4 C’s, which are four characteristics of diamonds that give the gem stone it’s overall value. The 4 C’s for judging diamond quality include the diamonds color, clarity, carats and cut.

Jewelry Lab Certificates and Appraisals

Most people have both jewelry lab certificates and appraisals for their valuable jewelry, but the two documents are not one in the same. They serve different purposes and contain a different set of information that is helpful to jewelry owners, as well as to people who are looking for new jewelry to purchase.

Diamond Shapes

If you thought all diamond shapes were the same, you may be surprised at the abundant number of diamond shapes that are available. The shape of the diamond does refer to the actual shape that it was cut to. Some common diamond shapes are Princess cut diamonds, Brilliant round diamonds, pear shaped diamonds, heart shaped diamonds and asscher cut diamonds.

How to Buy a Diamond

When purchasing a diamond there are a number of factors to consider. You should always educate yourself so that you know what to look for and what to ask when you set out to purchase a diamond. We have a prepared a guide to assist you on how to buy a diamond online. If you have further questions, you can always call Novori at 1-877-877-4141 toll free and we would be happy to answer your questions.

Diamond Certificates

Diamond certificates from independent organizations such as the Gemological Institute of America (GIA) provide a diamond grading report, that gives you valuable information about the 4 C's that were taken into consideration when the diamond was priced. It also provides important characteristics of a particular diamond which is invaluable when identifying and appraising the diamond. Some of the main grading laboratories are:

Laboratory Name
Gemological Institute of America
European Gemological Laboratory
American Gem Society Laboratories
International Gemological Institute

You should know that not all diamond certificates are equal. A GIA certificate has an excellent reputation of providing an accurate grading report of a diamond. An EGL certificate may not be as accurate and hence an EGL diamond is usually priced less than a GIA diamond. This usually shows in the color rating and clarity rating. Contact Novori for further information on diamond certificates.

Diamond History

Diamond history varies greatly depending on your source of documentation, as diamond history is as rich in myths and folklore as it is in physical facts and records. Diamond history is one filled with mythical stories, such as one where snakes guarded a land full of diamonds, and the history has fascinated people with the romance and beauty that surrounds our most precious gemstones; diamonds. The first diamonds were mined in India, more than 2800 years ago. The diamonds that we find today are all extremely old. In fact, most are 900 million years old or more, with the oldest known diamond being 3.2 billion years old. Like snowflakes, each diamond is entirely unique. There are no two diamonds that are exactly the same.

Famous Diamonds

Around the world there are many diamonds that have been talked about or written about in various stories and official documents. Famous diamonds are part of our world's history, and have been found in various parts of the world, by all types of people.

The Diamond Industry

Despite their humble origins as plain carbon, cousin to soot and graphite, diamonds are the hardest substance known to humankind. This makes them invaluable for a variety of applications, from drilling in rock to providing the best polishing powder possible. It seems sheer luck that diamonds also possess an extraordinary crystalline structure that, when cut and polished, can outshine the beauty of any other gem.

Colored Diamonds

There are few things that compliment the fire and flare of a fine diamond more than its color. While many people prefer flawless, completely colorless white diamonds, they're very rare and aren't for everyone.

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I just wanted to let you know that I received my ring last week. There were delays over the weekend in customs. The ring is very nice. I just had it appraised...

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I just wanted to let you know I received the engagement ring I purchased. It's exactly what I wanted. Simple and elegant, thanks so much I'm sure my girlfriend will love it....

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Just wanted to let you know that my fiance loves the engagement ring. I also had it appraised, and the jeweler said it was a beautiful stone. He was also very impressed with the quality...

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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

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