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The Diamond Industry

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Despite their humble origins as plain carbon, cousin to soot and graphite, diamonds are the hardest substance known to humankind. This makes them invaluable for a variety of applications, from drilling in rock to providing the best polishing powder possible. It seems sheer luck that diamonds also possess an extraordinary crystalline structure that, when cut and polished, can outshine the beauty of any other gem. Diamonds have been known since ancient times, especially in India, where the first diamond industry flourished; India was the exclusive source of diamonds from about 900 BC to 1725, when they were discovered in Brazil. Initially, diamonds were most prized in their natural eight-sided shapes, due to Indian taboos against cutting them into gem-shapes. But by the 1300s, diamonds were imported into Europe, where the taboos against cutting them quickly went the way of the dodo. Diamonds soon became the gems-of-choice for those who could afford them; the first recorded diamond engagement ring was presented by Archduke Maximillian of Hamburg to Mary of Burgundy in 1477.

18K Yellow Gold Setting with Graduating Pavé-set Side Diamonds

Yellow Gold Setting with Graduating Pavé-set Side Diamonds

White Gold Raised Setting with Princess Diamond Accents

White Gold Raised Setting with Princess Diamond Accents

Yellow Gold Setting with Baguette Side Stones

Yellow Gold Setting with Baguette Side Stones

White Gold Fluted Diamond Engagement Setting

White Gold Pave Diamond Engagement Setting

Platinum Setting With Sidestones

Platinum Setting With Sidestones

Platinum & 18K Yellow Gold Diamond Cathedral Pavé Setting

Platinum Diamond Cathedral Pavé Setting

Platinum Princess-cut Setting

Platinum Princess-cut Setting

White Gold Common-prong Diamond Engagement Setting

White Gold Common-prong Diamond Engagement Setting

Besides their hardness and sparkle, diamonds have long been valued for their rarity. Diamonds are formed hundreds of miles underground in zones of great heat and pressure, and are brought to the surface in volcanic "pipes" made of a rock called kimberlite. Not all kimberlites contain diamonds; however, those in South Africa and Siberia do, and have spawned a thriving diamond industry in both regions. Russian mines in Siberia, which are owned by a company called Alrosa, produce almost $3 billion worth of diamonds a year -- 20 percent of the world's total. Diamonds can also be found in the southeastern United States, Canada, and Brazil, but less often in commercial quantities.

Central and southern Africa share the world's highest concentration of diamonds, and it is those regions that have become the world's diamond-mining centers. The rich volcanic history of that part of the world has resulted in the creation of huge numbers of kimberlite pipes, most of which produce diamonds. Diamonds are often mined from water-deposited sediments, where erosion has placed them, and African sources currently yield the majority of the 30 million carats (13,000 pounds) of gem-quality diamonds produced each year. Another 100 million carats (44,000 pounds) of bort, or industrial-quality diamonds, are produced annually by the entire industry. Most bort is used for drilling, or is ground into powder for polishing. Nearly all gem-quality diamonds are funneled through diamond trading centers such as London, New York, and especially Antwerp, Belgium. Since 1888, over half of the world's diamonds have been controlled by a single company, De Beers, which is based in Johannesburg, South Africa and London.

Synthetic diamonds have been available since the 1950s, but are most often used for polishing, drilling, cutting, and grinding. Currently, about 400 million carats (88 tons) of synthetic diamonds are produced yearly for these purposes. There is some hope that synthetic diamonds may also find use as semiconductors and even computer chips. Until recently, synthetic diamonds were not viable as gemstones; however, recent processes using very high heat and pressures have produced striking colored gemstones, which may soon rival natural diamonds in quality and, especially, price.

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I want to thank you and your staff on the work that you all have done and have the patience to work with us on this most special event that will take place this August....
Charles

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Thank you for your diligence. Much appreciated! Dealing with this company has been a treat. Charlene has been helping me out with all my queries, and she was extremely knowledgeable in all areas....
Gary

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I have received the tension set engagement ring, WOW, very stunning. Thanks a lot for your help and direction in picking out a very beautiful diamond. I am sure that my finace to...
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Robert

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I received your package this morning. The comunication, service and delivery were outstanding. The diamond looks like a dream. Thank you again for all your help....
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The ring looked outstanding, so outstanding tears started to flow at the same time "Yes I will" came out of her mouth. Thank you so much! Your product was everything you said it would be...
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Hello, I just wanted to write ya'll to say thank you very much for a smooth and professional transaction. The ring is absolutely stunning. Jen...my fiancée(she said yes) loves it! She also wants to buy...
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I do buy a lot online, but I research and review countless hours. I wanted a jeweler with superior craftsmanship and experience, while also having a selection that was unlike anything I saw locally. I...
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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
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I received my ring today, and I just wanted to say that it is gorgeous and I absolutely love it! You did a phenomenal job. I will definitely recommend Novori to anyone I...
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Thank you for taking me through this process. It was easier than I could have imagined. The ring looks spectacular; I know my girlfriend will love it. It was a pleasure doing...
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I've already picked up the ring and it looks fantastic! Thanks again for all your help. I'm assuming Novori already has a large satisfied customer base and yet again you and Novori...
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I wanted to thank you and everyone else at Novori. I received my ring on Friday and was absolutely blown away. You all did a wonderful job. Thanks again....
Jason

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The ring has arrived safely and it looks fantastic. I’ve seen nothing like it in the UK which makes it all the more special. Thank you very much for all your assistance over the last...
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