News Release

Bellingham, WA. / Sherman Oaks, CA./Las Vegas, NV – May 28th, 2008 - Novori Inc. (OTCBB: NOVO) a leading online interactive retailer of fine diamond engagement rings and jewelry – is pleased to announce, pursuant to the upcoming merger with Zalemark Inc., that Zalemark has invited Novori Inc. to participate in its plans to debut its full collection at the Couture Show in Las Vegas, this May 28th through to June 2nd, with distribution into high-end retail and Badgley Mischka signature boutiques beginning fall 2008. 

In preparation for the show, on May 23, 2008 Women’s Wear Daily, in their Fashion Scoops column ran the following article: 

“BETROTHAL BAUBLES: In another bid to offer every fashion-related category possible, Badgley Mischka is launching fine jewelry. The first collection, which includes 37 styles of engagement rings, was created with Zalemark Corp., which holds the license for the collection. In September, the Iconix-owned brand will unveil a full jewelry collection with prices starting at about $2,000 for a small diamond and pearl piece to $250,000 for a ruby and diamond suite. The engagement ring collection, which ranges from $1,800 to $5,000 for the mountings without the center stone will bow at the Couture jewelry trade show in Las Vegas on Wednesday. There are plans to distribute the collection in department stores and guild jewelers. "We're diamond fanatics," said Mark Badgley. "Fine jewelry is such a logical expression of luxury. Customers of our couture all wear fine jewelry."”

“We view this as a huge step forward in the evolution of our Company,” stated Steven Zale, CEO of Zalemark Inc.  Zalemark will work closely with the famous design team to develop, create and manufacture a two-tier Couture line and a Bridal line of fine jewelry under the prestigious Badgley Mischka label.  Couture sets will include one-of-a-kind fashion pieces and a collection to compliment Badgley Mischka ready-to-wear.  Badgley Mischka Bridal will feature unique semi-mounts, select rings complete with center stone, all crafted with top quality G/VS stones and Belgium ideal cuts. 

“We are thrilled to be able to participate in such a monumental undertaking,” stated Mark Neild, CFO of Novori Inc.  “It really is a testament to how differentiated Novori Inc. is among online jewelry retailers.”

About Badgley Mischka: www.badgleymischka.com an American fashion label designed by Mark Badgley and James Mischka. Badgley & Mischka met at Parsons and found a common vision. The two launched the label Badgley Mischka in 1988, through their bridal business launched in 1993. Badgley Mischka's looks are described as "red-carpet-destined evening wear" but generally produced with lighter fabrics and less construction. They are also known for fragrance, handbags, shoes and eyewear.

About Zalemark, Inc.: www.zalemark.com A Sherman Oaks, CA based manufacturer of fine jewelry. Steven Zale, award winning jewelry designer and Chairman of the company. Zalemark is a proud supporter of the children of Operation Smile.

About Novori Inc.: Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Contact:

Media Contact               Investor Relations
702-300-1725                 1-888-646-5677
pr@novori.com               ir@novori.com

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.