News Release

Steven Zale brings with him nearly three decades of jewelry industry experience. Mr. Zale has an established reputation as one of the leading signature designers of fine jewelry in the United States. He is a Member of the Academy Diamond Professional, as well as recipient of many national & international design awards.

Mr. Zale has also won numerous awards for design including prestigious awards from Diamond Promotion Service, World Gold Counsel, and DeBeers Diamond Consortium (South Africa) and most recently 2008 Forbes Designers of the year.

Mr. Zale's career has encompassed all facets of the jewelry business, culminating in the establishment of Zalemark Inc. in 2002. Since its founding, Zalemark has obtained several exclusive licenses including Seventeen Jewelry Collection®, the prestigious Badgley Mischka® label, the ESQ® brand made famous by their watches, celebrity endorsed Divas Choice®, and Demeter®, represented by supermodel Rachel Hunter and most recently, life style celebrity brand, B. Smith, "with style."

"We are extremely pleased to attract someone of Mr. Zale's talent," stated Mark Neild, CFO of Novori. "His experience along with the brand recognition of the Zalemark licenses will be a major asset to Novori."

"I'm very happy to join the Board of Novori," commented Steven Zale, CEO of Zalemark Inc. "I think Mark and Harold have done a wonderful job of building the Novori brand. There are some fantastic distribution synergies here, as well as complementary team strengths. The combination of supplying high quality branded jewelry to brick and mortar locations as well as to the new electronic consumer will be unbeatable."

Mr. Zale's most rewarding achievements have come from the support of Operation Smile (www.operationsmile.org), a non-profit global organization that performs free reconstructive surgery on children in need with facial deformities.

About Zalemark, Inc.: www.zalemark.com A Sherman Oaks, CA based manufacturer of fine jewelry. Steven Zale, award winning jewelry designer and Chairman of the company. Zalemark is a proud supporter of the children of Operation Smile.

About Novori Inc.: Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Contact:

Media Contact 702-300-1725 pr@novori.com  

Investor Relations 1-888-646-5677 ir@novori.com