News Release

Novori Inc. (OTCBB: NOVO) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that 2008 third quarter revenues increased by 43% from last years quarter ending in February 2007. Novori attributes the increase in the total revenues to two major factors:

   1) Increased customer awareness of the Novori brand.
   2) Increased traffic to Novori's website resulting form consistently high rankings on internet search engines.

During the 2007 holiday season, total online sales in the U.S. jumped dramatically. Online sales in 2007 were over $29 billion. The period between December 10 to December 16 was called the heaviest week of the season because online sales totaled $4.7 billion, according to BizAims.

E-retail increased an average of 26.4% for the past 6 years compared to retail sales increase of 3.9%. Internet sales are growing 6 times faster than any other method of sales. The jewelry category is expected to double from $4 billion in 2007 to $8.5 billion in 2011. Jewelry sales count for a whopping 14% of all online sales. (Global Wealth Trade Corp).

About Novori Inc.: www.novori.com

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, Novori's well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori's website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Contact:

Media Contact 702-300-1725 pr@novori.com  

Investor Relations 1-888-646-5677 ir@novori.com