News Release

Novori Inc. (NOVO) Named Exclusive Online Distribution for Demeter Fine Jewelry Collection

Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce an agreement with Zalemark Inc., granting Novori the exclusive online distribution rights for the Zalemark celebrity-endorsed Demeter jewelry line. This women's collection of fine jewelry features exquisitely crafted and designed pieces by award winning designer Steven Zale in 18 karat white gold with diamonds and color-gemstones.

Through more than 25 years of jewelry industry experience, designer and founder Steven Zale has established a reputation as one of the leading signature designers of fine jewelry in the United States. A member of the Academy of Diamond Professionals, Jewelry Design Professionals Network, Southern Jewelers Travelers Association and the Ohio Jewelers Association, Steven has won numerous awards for design presented by the Diamond Promotion Service, World Gold Counsel, and DeBeers Diamond Consortium. With pieces currently available in fine department stores and retail outlets, Steven continues his commitment to quality and craftsmanship with an eye toward growing Zalemark, Inc. into more diverse markets.

"We are very pleased to offer this line of fine designer jewelry to our customers," commented Mark Neild, CFO of Novori, Inc. "Demeter is an exceptional line from an award winning designer that expands on our current offerings and provides the high level of quality and value that we are known for. To be the exclusive online distributor for this diamond and gemstone jewelry line follows our strategy for unique and exclusive products."

Demeter Jewelry has been introduced and is endorsed by Rachel Hunter, a successful super model and actress, perfectly complementing the style and elegance of the Demeter Jewelry line.

About Zalemark, Inc.:

Zalemark, Inc. www.zalemark.com was organized in California on September 26, 2002. Zalemark products are created from Nickel free alloy and porosity free castings, using conflict free diamonds and fair traded gemstones. The products are distributed through niche marketing within the cruise ship industry, internationally through license agreement with PNJ-Vietnam.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Contact:

Media Contact               Investor Relations

702-300-1725                 1-888-646-5677

pr@novori.com             ir@novori.com  

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.