Novori Investor Relations

Novori Inc. (NOVO) Reports Increases in Sales for Quarter Over Quarter, Year Over Year

Novori, Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that unaudited third quarter sales for 2008, compared to third quarter 2007, have increased 36.5%. Year to date sales from 2007 to 2008 are up 43.6%. Financials reviewed by Novori's auditors will be released in a few weeks.

"We are pleased with Novori's sales growth for the quarter over quarter and year over year," stated Mark Neild, CFO at Novori, Inc.

In their last reported quarter, Novori, Inc. surpassed industry averages by recording sales increases while competitors fell short of expected sales.

According to Forrester Research Inc. (www.forrester.com) online jewelry sales have gained significant momentum, and an estimated 14% of all jewelry sales worldwide will occur online by 2010.

About Novori, Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website, www.novori.com in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the over the counter bulletin board (OTCBB).

Contact:

Media Contact Investor Relations

702-300-1725 1-888-646-5677

pr@novori.com ir@novori.com

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

DIAMONDS

ENGAGEMENT RINGS

DESIGNER RINGS

MEN'S WEDDING RINGS

LADIES WEDDING RINGS

DIAMOND JEWELRY

JEWELRY LEARNING CENTER

RESOURCES & ARTICLES

News Release

Diamonds & Engagement Rings

Diamond Jewelry Resources

Fine Diamond Jewelry

Policies and Information

International Shipping