News Release

Novori (NOVO) Debuts on "The Montel Williams Show" Wedding Extravaganza
Friday October 12, 9:15 am ET

BELLINGHAM, WA--(MARKET WIRE)--Oct 12, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- will make their debut on "The Montel Williams Show" on Monday, October 15, 2007.

Novori was recently approached by the Emmy-winning syndicated talk show host Montel Williams to provide the groomsmen and bridesmaids' gifts for his wedding. Montel Williams and his fiancée, Tara Fowler, wed before an intimate gathering of friends and family Saturday, October 6, 2007 in Bermuda. Novori was honored to be requested as an integral part of this wedding and generously sent Montel four custom designed 14k White Gold Diamond ID bracelets for his groomsmen and six 14k White Gold Diamond Pavé Eternity pedants for the bridesmaids.

This beautiful ceremony will be aired on the Monday, October 15th Montel Williams Show "Wedding Extravaganza" which will also include the recently in-studio taped ceremony of a couple that were victims of the devastating May 2007 Greensburg, Kansas Tornado.

* Please check local listings for "The Montel Williams Show" air times in your area.

About The Montel Williams Show www.montelshow.com:

Montel Williams is in his 17th season as host of "THE MONTEL WILLIAMS SHOW," a daily, one-hour nationally syndicated talk show -- a Mountain Movers production in association with CBS Paramount Domestic Television. In a field in which more than 80 talk shows have come and gone since its debut, "THE MONTEL WILLIAMS SHOW" has established itself as an enduring brand built on quality and integrity.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, www.novori.com's well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.