Novori (NOVO) Launches National
Media Campaign
Wednesday September 26, 9:15 am ET
www.novori.com Featured on Top
National Television Networks
BELLINGHAM, WA--(MARKET WIRE)--Sep
26, 2007 -- Novori Inc. (OTC BB:NOVO.OB
- News) -- a leading
online interactive retailer of fine diamond engagement rings and jewelry --
announces the implementation of their media campaign intended to encourage
online sales through television exposure.
Novori's campaign includes a variety
of popular nationally syndicated television shows aired on major networks and
their affiliates including FOX, NBC, CBS and ABC. Novori diamond jewelry will
be prominently featured on these shows as either grand prizes or gifts. Television
show air dates will be announced to shareholders and the public when available.
"Joining the forces of
television exposure and online shopping is a perfect match for Novori's
campaign, taking consumer jewelry purchasing to another level," said
Novori Inc. CFO Mark Neild. "We are pleased that Novori has experienced at
least triple digit gains every year since the inception of www.novori.com, and believe the integration of
this media campaign, as well as other innovative campaigns, could feasibly
allow Novori to continue to experience quadruple digit gains in the years to
come!"
Nielsen Media Research www.NielsenMedia.com reported that
average American television viewing continues to increase in spite of growing
competition from new media platforms and devices, such as video iPods, cell
phones and streaming video. The total average time a household watched
television during the 2005-2006 television year was 8 hours and 14 minutes per
day, a 3-minute increase from the 2004-2005 season and a record high.
About Novori Inc.:
Founded in 2004, Novori is a leading
online interactive retailer of diamond engagement rings and fine jewelry.
Launched in 2005, www.novori.com's well
respected brand provides consumers with superior customer service and a better
way to buy diamond jewelry. Novori prides itself on the highest quality
standards in the industry and offers consumers unique online tools that allow
them to explore, build and purchase their own custom made diamond rings in a
way not previously offered by traditional retailers. www.novori.com offers thousands of
independently certified diamonds, settings and fine jewelry at prices
significantly below traditional retail.
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel,"
"foresee," "revolutionary," "should,"
"ideal," "extremely," and "excited." These
statements are made under "Safe Harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ materially
from those described in forward-looking statements and are subject to risks and
uncertainties. See Novori's filings with the Securities and Exchange
Commission, including, without limitation, Novori's recent Form 10-KSB and Form
10-QSB, which identify specific factors that may cause actual results or events
to differ materially from those described in the forward-looking statements.
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