Novori (NOVO) to Be Featured on New
Fox Hit TV Game Show "Temptation"
Friday September 21, 9:00 am ET
BELLINGHAM, WA--(MARKET WIRE)--Sep
21, 2007 -- Novori Inc. (OTC BB:NOVO.OB
- News) -- a leading
online interactive retailer of fine diamond engagement rings and jewelry -- is
pleased to announce that it will make its television debut on the new FOX hit
television game show "Temptation."
"Temptation," the new
"Sale of the Century," is an exciting, high-energy game show from the
producers of "American Idol" and "The Price is Right."
"Temptation" combines two of America's favorite pastimes -- pop
culture and shopping. For the first time in television history,
"Temptation" viewers can get in on the action while watching their
favorite game show.
"Temptation" was taped
with the first of several Novori prizes highlighted last week. Novori intends
to inform shareholders on upcoming air dates for this and subsequent shows as
they are announced.
* Please visit http://shop.seenon.com/index.php?v=sso-temp-about-schedule
to find the television station and airtimes for "Temptation" in your
area.
About "Temptation":
Hosted by popular television
personality Rossi Morreale, "Temptation"
features three contestants who earn shopping cash by answering questions about
pop culture and current events. Along the way, players in the lead are enticed
to spend some of their winnings on incredible bargains. But the player with the
most shopping cash at the end of the game gets to go on the biggest shopping
spree on TV! The goal is to get to Shoppers Paradise, a fantasy marketplace
where the winning contestant may spend her Temptation dollars on luxury items
at unprecedented discounts.
About Novori Inc.:
Founded in 2004, Novori is a leading
online interactive retailer of diamond engagement rings and fine jewelry.
Novori launched their website in 2005 and has built a well respected brand by
providing consumers with superior customer service and a better way to buy
diamond jewelry. Novori prides itself on the highest quality standards in the
industry and provides consumers with unique online tools that allow them to
explore, build and purchase their own custom made diamond rings in a way not
previously offered by traditional retailers. The Novori website offers
thousands of independently certified diamonds, settings and fine jewelry at
prices significantly below traditional retail. Novori's shares are traded on
the over the counter bulletin board (OTCBB).
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel,"
"foresee," "revolutionary," "should,"
"ideal," "extremely," and "excited." These
statements are made under "Safe Harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ materially
from those described in forward-looking statements and are subject to risks and
uncertainties. See Novori's filings with the Securities and Exchange
Commission, including, without limitation, Novori's recent Form 10-KSB and Form
10-QSB, which identify specific factors that may cause actual results or events
to differ materially from those described in the forward-looking statements.