News Release

Novori (NOVO) to Be Featured on New Fox Hit TV Game Show "Temptation"
Friday September 21, 9:00 am ET

BELLINGHAM, WA--(MARKET WIRE)--Sep 21, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that it will make its television debut on the new FOX hit television game show "Temptation."

"Temptation," the new "Sale of the Century," is an exciting, high-energy game show from the producers of "American Idol" and "The Price is Right." "Temptation" combines two of America's favorite pastimes -- pop culture and shopping. For the first time in television history, "Temptation" viewers can get in on the action while watching their favorite game show.

"Temptation" was taped with the first of several Novori prizes highlighted last week. Novori intends to inform shareholders on upcoming air dates for this and subsequent shows as they are announced.

* Please visit http://shop.seenon.com/index.php?v=sso-temp-about-schedule to find the television station and airtimes for "Temptation" in your area.

About "Temptation":

Hosted by popular television personality Rossi Morreale, "Temptation" features three contestants who earn shopping cash by answering questions about pop culture and current events. Along the way, players in the lead are enticed to spend some of their winnings on incredible bargains. But the player with the most shopping cash at the end of the game gets to go on the biggest shopping spree on TV! The goal is to get to Shoppers Paradise, a fantasy marketplace where the winning contestant may spend her Temptation dollars on luxury items at unprecedented discounts.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the over the counter bulletin board (OTCBB).

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.