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News Release


Novori (NOVO) to Be Featured on New Fox Hit TV Game Show "Temptation"
Friday September 21, 9:00 am ET

BELLINGHAM, WA--(MARKET WIRE)--Sep 21, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that it will make its television debut on the new FOX hit television game show "Temptation."

"Temptation," the new "Sale of the Century," is an exciting, high-energy game show from the producers of "American Idol" and "The Price is Right." "Temptation" combines two of America's favorite pastimes -- pop culture and shopping. For the first time in television history, "Temptation" viewers can get in on the action while watching their favorite game show.

"Temptation" was taped with the first of several Novori prizes highlighted last week. Novori intends to inform shareholders on upcoming air dates for this and subsequent shows as they are announced.

* Please visit http://shop.seenon.com/index.php?v=sso-temp-about-schedule to find the television station and airtimes for "Temptation" in your area.

About "Temptation":

Hosted by popular television personality Rossi Morreale, "Temptation" features three contestants who earn shopping cash by answering questions about pop culture and current events. Along the way, players in the lead are enticed to spend some of their winnings on incredible bargains. But the player with the most shopping cash at the end of the game gets to go on the biggest shopping spree on TV! The goal is to get to Shoppers Paradise, a fantasy marketplace where the winning contestant may spend her Temptation dollars on luxury items at unprecedented discounts.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the over the counter bulletin board (OTCBB).

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

 





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I just wanted to let you know that I received my ring last week. There were delays over the weekend in customs. The ring is very nice. I just had it appraised...
Scott

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I just wanted to let you know I received the engagement ring I purchased. It's exactly what I wanted. Simple and elegant, thanks so much I'm sure my girlfriend will love it....
Adam

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I just wanted to let you know that the shipment arrived yesterday without any issues. Thank you so very much for all the help, and the excellent service. I continue to be impressed...
Robert

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Just a quick Thank You. The ring is perfect and the service was even better! Delivered, as promised and on time. I wish all of my purchasing experiences were as good. Thanks....
Terry

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Just wanted to let you know that my fiance loves the engagement ring. I also had it appraised, and the jeweler said it was a beautiful stone. He was also very impressed with the quality...
Alex

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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

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Hello, I just wanted to write ya'll to say thank you very much for a smooth and professional transaction. The ring is absolutely stunning. Jen...my fiancée(she said yes) loves it! She also wants to buy...
Tyler

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I wanted to take the time to drop you a note to express how delighted I am with the entire experience for purchasing the rings from Novori. From the outset, starting with the exceptional design of...
Darren

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Thank-you for adding the engraving to the order. I am most pleased with your aid, understanding and patience. I do not anticipate corresponding with you again, so therefore I will sign off with...
G

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I just wanted to say Thank You for your help with the engagement ring. I got it last week, and Veesha (my fiancé) loved it. I owe you big time! You were...
Vishal

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I gave it too her last night and she said yes. She loved the ring. The diamond is nothing less then perfect. It appraised over 3 times the purchase cost. Thanks...
David

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The ring has arrived safely and it looks fantastic. I’ve seen nothing like it in the UK which makes it all the more special. Thank you very much for all your assistance over the last...
Gavin

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I got my ring this morning and all I can say is wow! Thank you for all your time and patience working for me. Have a great day....
Robert

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The engagement ring ordered by Robert has arrived in Kuwait and found it's permanent home on my finger. I wanted to say thank you for the beautiful work. This ring is gorgeous!...
Tammy

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I have received the appraisal. I truly appreciate your help and quick response. Novori is definitely a great company and I am going to recommend your company to all of my friends and family....
Ricardo

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