Novori (OTCBB: NOVO) Sales Figures
Double for July 2007 vs. July 2006
Wednesday August 8, 10:38 am ET
Escalated www.novori.com Visits and
Average Sales Orders Increase
BELLINGHAM, WA--(MARKET WIRE)--Aug
8, 2007 -- Novori, Inc. (OTC BB:NOVO.OB
- News) -- a leading
online interactive retailer of fine diamond engagement rings and jewelry --
announced that sales for the month of July 2007 increased 109% over the same
period in 2006. Visits to the www.novori.com
website for the month of July 2007 were up over 40% compared to July 2006, and
the average size of each transaction increased by 9%.
"We are pleased with Novori's
sales growth for the month, at a time of the year when retail is traditionally
sluggish," stated Mark Neild, CFO at Novori, Inc.
In their last reported quarter,
Novori, Inc. surpassed industry averages by recording a sales increase of 53%.
According to Forrester Research Inc.
(www.forrester.com) online jewelry sales
have gained significant momentum, and an estimated 14% of all jewelry sales
worldwide will occur online by 2010.
About Novori, Inc.:
Founded in 2004, Novori is a leading
online interactive retailer of diamond engagement rings and fine jewelry.
Novori launched their website in 2005 and has built a well respected brand by
providing consumers with superior customer service and a better way to buy
diamond jewelry. Novori prides itself on the highest quality standards in the
industry and provides consumers with unique online tools that allow them to
explore, build and purchase their own custom made diamond rings in a way not
previously offered by traditional retailers. The Novori website offers
thousands of independently certified diamonds, settings and fine jewelry at
prices significantly below traditional retail. Novori's shares are traded on
the over the counter bulletin board (OTCBB).
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel,"
"foresee," "revolutionary," "should,"
"ideal," "extremely," and "excited." These
statements are made under "Safe Harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ materially
from those described in forward-looking statements and are subject to risks and
uncertainties. See Novori's filings with the Securities and Exchange
Commission, including, without limitation, Novori's recent Form 10-KSB and Form
10-QSB, which identify specific factors that may cause actual results or events
to differ materially from those described in the forward-looking statements.
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