Novori (NOVO) Anticipates Sales
Surge as Website Traffic Up
Tuesday July 31, 9:36 am ET
www.novori.com Places Within Top
Three Spots on www.google.com
BELLINGHAM, WA--(MARKET WIRE)--Jul
31, 2007 -- Novori Inc. (OTC BB:NOVO.OB
- News) -- a leading
online interactive retailer of fine diamond engagement rings and jewellery -- announced that traffic to its website, www.novori.com, has increased substantially
this month. As a result, Novori expects to report a significant increase in
sales for the month of July 2007 as compared to July 2006 and anticipates
having the comparison released on August 3, 2007.
The increased website traffic is due
in part to www.novori.com hitting the
number two spot on www.google.com -- the
world's best search engine, for the search terms "diamond wedding
rings" among others.
Novori's new home page is the first
significant change to their website since it was launched in 2005. Based on
feedback from customers and extensive industry research, the initiative
commenced over a six month period to ensure www.novori.com
offers the highest appeal and functionality to consumers.
"We're very pleased that our
efforts in website enhancement and search engine optimization are paying
off," stated Mark Neild, CFO at Novori Inc. "We intend to keep
investing in these assets to improve customer service and increase shareholder
returns."
As consumers trend towards online
purchases, jewellery sales have gained momentum.
According to Jupiter Research, in 2004 U.S. online sales of fine jewellery grew 19.3% from the prior year to $1.7 billion.
In its last reported quarter, Novori
beat industry averages by recording a sales increase of 53%.
About Novori Inc.:
Founded in 2004, Novori is a leading
online interactive retailer of diamond engagement rings and fine jewellery. Novori launched their website in 2005 and has
built a well respected brand by providing consumers with superior customer
service and a better way to buy diamond jewellery.
Novori prides itself on the highest quality standards in the industry and
provides consumers with unique online tools that allow them to explore, build
and purchase their own custom made diamond rings in a way not previously
offered by traditional retailers. The Novori website offers thousands of
independently certified diamonds, settings and fine jewellery
at prices significantly below traditional retail. Novori's shares are traded on
the over the counter bulletin board (OTCBB).
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel," "foresee,"
"revolutionary," "should," "ideal,"
"extremely," and "excited." These statements are made under
"Safe Harbor" provisions of the Private Securities Litigation Reform
Act of 1995. Actual results may differ materially from those described in
forward-looking statements and are subject to risks and uncertainties. See Novori's
filings with the Securities and Exchange Commission, including, without
limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify
specific factors that may cause actual results or events to differ materially
from those described in the forward-looking statements.
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