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News Release


Novori (NOVO) Announces 53% Growth in Revenues
Monday June 11, 9:15 am ET

BELLINGHAM, WASHINGTON--(MARKET WIRE)--Jun 11, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) - www.novori.com - a leading online interactive retailer of fine diamond engagement rings - announced today that revenues for the quarter ending February 28, 2007 were up 53% as compared to same quarter in the previous year.

The Company attributes the 53% growth in revenues to increased consumer awareness of Novori and to the Company's (www.novori.com) website consistently ranking high on the search engines. To date, 90% of Novori's customers are purchasing diamond engagement rings. The online jewelry industry has undergone an upsurge of general popularity, increasing competitors Blue Nile's revenues by 34% and Abazias' by 48%.

Harold Schaffrick, President & CEO said, "We are pleased with the growth in sales. It is interesting to note that this increase has come about without any significant extra marketing expenditure. I am confident that with planned marketing initiatives, we will grow revenues at an even greater pace. Its also nice to know we're growing sales at a faster rate than our competitors."

Novori is well positioned to become a leading player in the emerging marketplace of online diamond engagement ring sales as larger numbers of Internet-savvy consumers embrace the "no-pressure" online shopping experience.

With consumers becoming more comfortable with buying luxury goods online, jewelry is a category that's gaining momentum. According to Jupiter Research, in 2004 U.S. online sales of fine jewelry grew 19.3% from the prior year to $1.7 billion. Furthermore, According to Forrester's Research; "An increase in the number of women shoppers will contribute to 14 percent of jewelry sales moving online by 2010".

About Novori Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com web site offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

 



Why Choose Novori?
Free FedEx shipping to the USA
No risk 30 day money back guarantee
All engagement rings are made in the USA
Registered with the Better Business Bureau
Huge selection of high quality diamonds
  More Reasons >>

I just wanted to email you to say thank you for everything that you have done for me with regards to my engagement ring. As I told you on the phone, I really feel...
Sean

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I received my ring today, and I just wanted to say that it is gorgeous and I absolutely love it! You did a phenomenal job. I will definitely recommend Novori to anyone I...
Jacqui

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I just wanted to let you know that I received my ring last week. There were delays over the weekend in customs. The ring is very nice. I just had it appraised...
Scott

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I just wanted to let you know I received the engagement ring I purchased. It's exactly what I wanted. Simple and elegant, thanks so much I'm sure my girlfriend will love it....
Adam

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I just wanted to let you know that the shipment arrived yesterday without any issues. Thank you so very much for all the help, and the excellent service. I continue to be impressed...
Robert

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I just wanted to thank the staff at Novori for everything. I am not in the habit of writing thank you letters however, your service, communication and especially your dedication to taking care of this...
Gordon

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I found Novori through the internet. The website was very easy to use and assisted me in building my own ring. After doing so, I thought a mistake was made so I called,...
Zach

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Hey, I got the ring yesterday in the mail. The ring looks even better than the picture, and I appreciate the speedy delivery. If I have need of more jewelry for my future...
Kelly

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Thanks a lot for your assistance through this process. You've been a huge help, and I will be sure to let others know of my experience with you. I didn't think the timing and everything...
Victor

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I have received the tension set engagement ring, WOW, very stunning. Thanks a lot for your help and direction in picking out a very beautiful diamond. I am sure that my finace to...
John

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I received the ring I ordered today, right on time! ...and was blown away! I honestly can say I have never seen anything like it, the quality, and the sparkle will insure the proposal goes...
Jeremy

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I have received the appraisal. I truly appreciate your help and quick response. Novori is definitely a great company and I am going to recommend your company to all of my friends and family....
Ricardo

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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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I received my diamond today and I wanted to say thank you the diamond was stunning. I was so excited to receive it and was very happy when my jeweler kept commenting on how...
Barbara

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Warren & I would like to thank all of you involved in assisting us with the purchase of our engagement ring. It was very professional and timely considering our travel plans and was thorough to...
Anastasia & Warren

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