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News Release


Novori Inc. (OTCBB: NOVO) Announces a Reminder of Upcoming 2-for-1 Common Stock Split
Friday February 16, 8:19 am ET

BELLINGHAM, WA--(MARKET WIRE)--Feb 16, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings, announced that the previously approved 2-for-1 common stock split will be taking effect today, February 16, 2007, which makes today the last day of trading prior to the split.

"This stock split reflects our continued confidence in the long-term outlook for Novori. It will increase tradable shares and result in a market price that should be attractive to a broader group of investors," said Harold Schaffrick, Chairman and Chief Executive Officer.

Forrester's Research recently confirmed that the online Jewelry sales industry is skyrocketing and estimates that the online diamond industry will grow from $2.1 billion in 2005 to $8 billion in 2010, making it the 3rd fastest growth industry for Internet sales. Although only at its early stages of development, Novori has already shown great growth with 2006 revenues exceeding 2005 by 2,374%.

About Novori Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well-respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides its self on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com web site offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.


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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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I just wanted to send you a quick note thanking you for the INCREDIBLE job you did on my fiance's ring. I appreciate all of the work that you did on the ring and for...
Stephan

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I just got home from my trip to New York. THANKS A LOT!! The rings arrived yesterday. We had been out and when we returned, the FEDEX box was in my room...
Jennifer

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Just wanted to give you a quick THANK YOU... you helped me out a lot with this whole situation. The diamond ring is safe at my home. Thank you so much for your help and...
Ryan

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I received my diamond today and I wanted to say thank you the diamond was stunning. I was so excited to receive it and was very happy when my jeweler kept commenting on how...
Barbara

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Warren & I would like to thank all of you involved in assisting us with the purchase of our engagement ring. It was very professional and timely considering our travel plans and was thorough to...
Anastasia & Warren

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Thank you we received the rings today and they are stunning. You have exceeded our expectations and I appreciate your wonderful service. Craig has already forwarded your website via email to two different friends who...
Cynthia

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The ring came in and it's absolutely PERFECT and beautiful. I cannot believe how much I like it, and she loves it as well. Thank you very much for all of your help...
Chris

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I just like to say that you have provided exceptional customer service and all my expectations have been met. I had my diamond ring appraised in Canada and it was exact to specs even...
Andrew

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Ring arrived today. It looks amazing, Thank you for the hard work to get it together and shipped to me so quickly. Let's hope she says yes!...
Paul

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Hey, I got the ring yesterday in the mail. The ring looks even better than the picture, and I appreciate the speedy delivery. If I have need of more jewelry for my future...
Kelly

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I have received the appraisal. I truly appreciate your help and quick response. Novori is definitely a great company and I am going to recommend your company to all of my friends and family....
Ricardo

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Thank you for your help in selecting our engagement ring. You were very patient with all of our questions and we were pleasantly surprised at how beautiful the diamond was. We could not...
Justin

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I just wanted to let you know that I received my ring last week. There were delays over the weekend in customs. The ring is very nice. I just had it appraised...
Scott

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I just wanted to let you know I received the engagement ring I purchased. It's exactly what I wanted. Simple and elegant, thanks so much I'm sure my girlfriend will love it....
Adam

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