News Release

Novori Inc. (OTCBB: NOVO) Announces a Reminder of Upcoming 2-for-1 Common Stock Split
Friday February 16, 8:19 am ET

BELLINGHAM, WA--(MARKET WIRE)--Feb 16, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings, announced that the previously approved 2-for-1 common stock split will be taking effect today, February 16, 2007, which makes today the last day of trading prior to the split.

"This stock split reflects our continued confidence in the long-term outlook for Novori. It will increase tradable shares and result in a market price that should be attractive to a broader group of investors," said Harold Schaffrick, Chairman and Chief Executive Officer.

Forrester's Research recently confirmed that the online Jewelry sales industry is skyrocketing and estimates that the online diamond industry will grow from $2.1 billion in 2005 to $8 billion in 2010, making it the 3rd fastest growth industry for Internet sales. Although only at its early stages of development, Novori has already shown great growth with 2006 revenues exceeding 2005 by 2,374%.

About Novori Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well-respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides its self on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com web site offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Contact:

     Contact:

     Investor Relations:

     1-888-646-5677