Novori Investor Relations

Novori Inc. (OTCBB: NOVO) Announces a 2-for-1 Common Stock Split
Monday February 5, 11:16 am ET

BELLINGHAM, WA--(MARKET WIRE)--Feb 5, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) - www.novori.com - announced today that its Board of Directors approved a 2-for-1 common stock split effected in the form of a stock dividend payable on February 16, 2007 to stockholders of record as of February 9, 2007.

"This stock split reflects our continued confidence in the long-term outlook for Novori. It will increase tradable shares and result in a market price that should be attractive to a broader group of investors," said Harold Schaffrick, Chairman and Chief Executive Officer.

About Novori Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well-respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides its self on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com web site offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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