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News Release


Novori, Inc. (OTCBB: NOVO) CEO Interviewed on WallSt.net
Monday January 29, 11:00 am ET

Discusses Business Overview, Competitive Advantage, Market Opportunities, and What to Look for From the Company Over the Coming Year

BELLINGHAM, WA--(MARKET WIRE)--Jan 29, 2007 -- Novori, Inc. (OTC BB:NOVO.OB - News) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings, announced today that the Company's CEO, Mr. Harold Schaffrick, was interviewed by the financial information portal http://www.WallSt.net.

Novori's pricing allows consumers to buy diamond engagement rings at approximately 50% less than brick and mortar stores. Because of this, Novori is rapidly expanding in a market that Foresters, an independent research firm, is calling "booming market" that should grow from 2.1 billion in 2005 to 10 billion in 2008.

In the interview with WallSt.net, Mr. Schaffrick provided insight into the Company's business strategy, market trends for online jewelry e-tailers, and what to look for from the Company over the next year. Mr. Schaffrick also shared information related to the Company's success in building and maintaining a competitive edge through continued IP and website development as well as milestones to be expected.

The interview is available for listening on the Interview section of the http://www.WallSt.net website under the OTCBB section, or directly at http://www.wallst.net/audio/audio.asp?symbol=NOVO&id=2957.

About Novori, Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides its self on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.


Contact:

     Investor Relations:
     1-888-646-5677
      

Source: Novori, Inc.





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I just wanted to let you know that I received my ring last week. There were delays over the weekend in customs. The ring is very nice. I just had it appraised...
Scott

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I just wanted to let you know I received the engagement ring I purchased. It's exactly what I wanted. Simple and elegant, thanks so much I'm sure my girlfriend will love it....
Adam

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I just wanted to let you know that the shipment arrived yesterday without any issues. Thank you so very much for all the help, and the excellent service. I continue to be impressed...
Robert

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Just a quick Thank You. The ring is perfect and the service was even better! Delivered, as promised and on time. I wish all of my purchasing experiences were as good. Thanks....
Terry

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Just wanted to let you know that my fiance loves the engagement ring. I also had it appraised, and the jeweler said it was a beautiful stone. He was also very impressed with the quality...
Alex

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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

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Hello, I just wanted to write ya'll to say thank you very much for a smooth and professional transaction. The ring is absolutely stunning. Jen...my fiancée(she said yes) loves it! She also wants to buy...
Tyler

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I wanted to take the time to drop you a note to express how delighted I am with the entire experience for purchasing the rings from Novori. From the outset, starting with the exceptional design of...
Darren

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Thank-you for adding the engraving to the order. I am most pleased with your aid, understanding and patience. I do not anticipate corresponding with you again, so therefore I will sign off with...
G

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I just wanted to say Thank You for your help with the engagement ring. I got it last week, and Veesha (my fiancé) loved it. I owe you big time! You were...
Vishal

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I gave it too her last night and she said yes. She loved the ring. The diamond is nothing less then perfect. It appraised over 3 times the purchase cost. Thanks...
David

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The ring has arrived safely and it looks fantastic. I’ve seen nothing like it in the UK which makes it all the more special. Thank you very much for all your assistance over the last...
Gavin

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I got my ring this morning and all I can say is wow! Thank you for all your time and patience working for me. Have a great day....
Robert

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The engagement ring ordered by Robert has arrived in Kuwait and found it's permanent home on my finger. I wanted to say thank you for the beautiful work. This ring is gorgeous!...
Tammy

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I have received the appraisal. I truly appreciate your help and quick response. Novori is definitely a great company and I am going to recommend your company to all of my friends and family....
Ricardo

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