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News Release


Novori, Inc. (OTCBB: NOVO) CEO Interviewed on WallSt.net
Monday January 29, 11:00 am ET

Discusses Business Overview, Competitive Advantage, Market Opportunities, and What to Look for From the Company Over the Coming Year

BELLINGHAM, WA--(MARKET WIRE)--Jan 29, 2007 -- Novori, Inc. (OTC BB:NOVO.OB - News) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings, announced today that the Company's CEO, Mr. Harold Schaffrick, was interviewed by the financial information portal http://www.WallSt.net.

Novori's pricing allows consumers to buy diamond engagement rings at approximately 50% less than brick and mortar stores. Because of this, Novori is rapidly expanding in a market that Foresters, an independent research firm, is calling "booming market" that should grow from 2.1 billion in 2005 to 10 billion in 2008.

In the interview with WallSt.net, Mr. Schaffrick provided insight into the Company's business strategy, market trends for online jewelry e-tailers, and what to look for from the Company over the next year. Mr. Schaffrick also shared information related to the Company's success in building and maintaining a competitive edge through continued IP and website development as well as milestones to be expected.

The interview is available for listening on the Interview section of the http://www.WallSt.net website under the OTCBB section, or directly at http://www.wallst.net/audio/audio.asp?symbol=NOVO&id=2957.

About Novori, Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides its self on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.


Contact:

     Investor Relations:
     1-888-646-5677
      

Source: Novori, Inc.



Why Choose Novori?
Free FedEx shipping to the USA
No risk 30 day money back guarantee
All engagement rings are made in the USA
Registered with the Better Business Bureau
Huge selection of high quality diamonds
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Mark, Thank you we received the rings today and they are stunning. You have exceeded our expectations and I appreciate your wonderful service. Craig has already forwarded your website via email to two different friends who...
Cynthia

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I proposed to my now fiance the other day and she honestly cannot take her eyes off of her ring. I leave for work, she is staring at it, I come home and she...
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Absolutely beautiful. Again, thank you for all your help. I look forward to working with you in the future and letting all my friends know about your website....
Dan

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I found Novori through the internet. The website was very easy to use and assisted me in building my own ring. After doing so, I thought a mistake was made so I called,...
Zach

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I just want to say, thank you for your business. Gorgeous Stone! I am overly satisfied and would recommend your business to anyone....
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I just like to say that you have provided exceptional customer service and all my expectations have been met. I had my diamond ring appraised in Canada and it was exact to specs even...
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The ring has arrived safely and it looks fantastic. I’ve seen nothing like it in the UK which makes it all the more special. Thank you very much for all your assistance over the last...
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Hey, I got the ring yesterday in the mail. The ring looks even better than the picture, and I appreciate the speedy delivery. If I have need of more jewelry for my future...
Kelly

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The engagement ring ordered by Robert has arrived in Kuwait and found it's permanent home on my finger. I wanted to say thank you for the beautiful work. This ring is gorgeous!...
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I received the ring I ordered today, right on time! ...and was blown away! I honestly can say I have never seen anything like it, the quality, and the sparkle will insure the proposal goes...
Jeremy

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Thanks a lot for your assistance through this process. You've been a huge help, and I will be sure to let others know of my experience with you. I didn't think the timing and everything...
Victor

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I received the package and just wanted to let you know I think it is great. Thanks again for all your help and 'non-pressure' to buy the most expensive or anything really. Thanks...
Michael

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I wanted to drop you a line to let you know how satisfied I have been with your products and service. I ordered both my fiance's engagement ring and my wedding band from Novori...
Vince

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I just wanted to thank the staff at Novori for everything. I am not in the habit of writing thank you letters however, your service, communication and especially your dedication to taking care of this...
Gordon

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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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