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Diamonds a Symbol of Everlasting Love

There is a very popular saying that says that diamonds are a girl’s best friend. At Novori, we would say that CERTIFIED DIAMONDS are a girl’s best friend! Diamonds frequently receive attention and dominate other precious stones because of their beauty. It has been known for ages and has been used since the olden days that love is something rare to find as is a diamond.

Diamonds are first mined in India over 4000 years ago. They were originating in the alluvial deposits of the stone along the rivers of Krishna, Penner, and Godavari. The Hindus attributed so much power to them they even used them as the eyes of stone deities. Diamonds were also used for decorative purposes and as a talisman to ward off evil or provide protection in battle.Engagement Ring

Since early times, many believed diamonds could bring luck and success and could counter bad astrological events. There were people that wore diamonds as charms believing in their ability to heighten sexual prowess and attract others.

Given this brief history, I’m sure you’re still wondering why diamonds are the engagement ring of choice and why diamonds are carefully considered as the ultimate symbol of love and adoration.

For centuries, diamonds have been broadly known as the universal symbol of eternal love and commitment.

For the next centuries, diamond engagement rings were only restricted to the rich and noble families because of the small supply of diamonds. But in 1870, diamond mines in South Africa were discovered and this greatly increased the availability and affordability of diamonds to the public.

As demands have been met by supplies from South African diamond mines, declining costs allowed even non-royal families to invest in diamonds increasing sales in Europe and United States. In the late 1930s, the United States became the premium marketplace for high-quality diamonds, effectively making diamond engagement rings a common choice in America.

Since then, it has been a custom to use diamonds not only in engagement rings but also in gifts to women as well. It is now estimated that 78 percent of all engagement rings sold every year are diamond. With this, diamond is the ultimate romantic symbol of love and eternity indeed. You can now show thousands of high quality certified diamonds at Novori.com



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I want to thank you and your staff on the work that you all have done and have the patience to work with us on this most special event that will take place this August....
Charles

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I just like to say that you have provided exceptional customer service and all my expectations have been met. I had my diamond ring appraised in Canada and it was exact to specs even...
Andrew

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Hello, I just wanted to write ya'll to say thank you very much for a smooth and professional transaction. The ring is absolutely stunning. Jen...my fiance(she said yes) loves it! She also wants to buy...
Tyler

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I do buy a lot online, but I research and review countless hours. I wanted a jeweler with superior craftsmanship and experience, while also having a selection that was unlike anything I saw locally. I...
Anthony

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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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I just wanted to send you a quick note thanking you for the INCREDIBLE job you did on my fiance's ring. I appreciate all of the work that you did on the ring and for...
Stephan

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I just got home from my trip to New York. THANKS A LOT!! The rings arrived yesterday. We had been out and when we returned, the FEDEX box was in my room...
Jennifer

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Thank you for taking me through this process. It was easier than I could have imagined. The ring looks spectacular; I know my girlfriend will love it. It was a pleasure doing...
Greg

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I received your package this morning. The comunication, service and delivery were outstanding. The diamond looks like a dream. Thank you again for all your help....
Esteban

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Just a quick Thank You. The ring is perfect and the service was even better! Delivered, as promised and on time. I wish all of my purchasing experiences were as good. Thanks....
Terry

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My fiance and I couldn't be happier with the ring we got from Novori! The staff patiently helped me search for the perfect stone; while still keeping within my budget. The setting was...
Jason

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We are very excited and so happy with the product you produce. Thanks for being so understanding and helpful throughout the process. Novori is definitely our recommended jeweler for the people who talk to...
Robert

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Thanks a lot for your assistance through this process. You've been a huge help, and I will be sure to let others know of my experience with you. I didn't think the timing and everything...
Victor

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We received the tension set engagement ring with the white sapphire. True to your word, the stone is beautiful. We are getting married in Mexico at the end of this month. I want to...
Fergus

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The ring came in and it's absolutely PERFECT and beautiful. I cannot believe how much I like it, and she loves it as well. Thank you very much for all of your help...
Chris

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