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Diamonds a Symbol of Everlasting Love

There is a very popular saying that says that diamonds are a girl’s best friend. At Novori, we would say that CERTIFIED DIAMONDS are a girl’s best friend! Diamonds frequently receive attention and dominate other precious stones because of their beauty. It has been known for ages and has been used since the olden days that love is something rare to find as is a diamond.

Diamonds are first mined in India over 4000 years ago. They were originating in the alluvial deposits of the stone along the rivers of Krishna, Penner, and Godavari. The Hindus attributed so much power to them they even used them as the eyes of stone deities. Diamonds were also used for decorative purposes and as a talisman to ward off evil or provide protection in battle.Engagement Ring

Since early times, many believed diamonds could bring luck and success and could counter bad astrological events. There were people that wore diamonds as charms believing in their ability to heighten sexual prowess and attract others.

Given this brief history, I’m sure you’re still wondering why diamonds are the engagement ring of choice and why diamonds are carefully considered as the ultimate symbol of love and adoration.

For centuries, diamonds have been broadly known as the universal symbol of eternal love and commitment.

For the next centuries, diamond engagement rings were only restricted to the rich and noble families because of the small supply of diamonds. But in 1870, diamond mines in South Africa were discovered and this greatly increased the availability and affordability of diamonds to the public.

As demands have been met by supplies from South African diamond mines, declining costs allowed even non-royal families to invest in diamonds increasing sales in Europe and United States. In the late 1930s, the United States became the premium marketplace for high-quality diamonds, effectively making diamond engagement rings a common choice in America.

Since then, it has been a custom to use diamonds not only in engagement rings but also in gifts to women as well. It is now estimated that 78 percent of all engagement rings sold every year are diamond. With this, diamond is the ultimate romantic symbol of love and eternity indeed. You can now show thousands of high quality certified diamonds at Novori.com



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Thank you we received the rings today and they are stunning. You have exceeded our expectations and I appreciate your wonderful service. Craig has already forwarded your website via email to two different friends who...
Cynthia

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Thank you so much for helping us pick out and design our engagement ring and wedding band. They're PERFECT. We love them and have gotten endless compliments. We're so pleased and we will always recommend...
Jay & Becky

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Thank you for taking me through this process. It was easier than I could have imagined. The ring looks spectacular; I know my girlfriend will love it. It was a pleasure doing...
Greg

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Thank you for your diligence. Much appreciated! Dealing with this company has been a treat. Charlene has been helping me out with all my queries, and she was extremely knowledgeable in all areas....
Gary

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Thank you for your help in selecting our engagement ring. You were very patient with all of our questions and we were pleasantly surprised at how beautiful the diamond was. We could not...
Justin

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Thank-you for adding the engraving to the order. I am most pleased with your aid, understanding and patience. I do not anticipate corresponding with you again, so therefore I will sign off with...
G

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I do buy a lot online, but I research and review countless hours. I wanted a jeweler with superior craftsmanship and experience, while also having a selection that was unlike anything I saw locally. I...
Anthony

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Absolutely beautiful. Again, thank you for all your help. I look forward to working with you in the future and letting all my friends know about your website....
Dan

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We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

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I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

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Hi guys, it's me Bennie and I received my ring today and I must say that I couldn't be happier. It is absolutely gorgeous (can guys say that?). Thank you so much for your patience...
Bennie

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Ring arrived today. It looks amazing, Thank you for the hard work to get it together and shipped to me so quickly. Let's hope she says yes!...
Paul

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I proposed to my now fiance the other day and she honestly cannot take her eyes off of her ring. I leave for work, she is staring at it, I come home and she...
Zach

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I proposed to my fiance earlier this week and it went great! She loved the setting and stone from Novori. I was very happy with the value I got for my money....
Brent

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I recently purchased an engagement ring through your site. I just wanted to say thank you for providing such a wonderful product at such a great price. I searched numerous web sites and yours was...
Kendall

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