Novori (NASD:OTCBB:NOVO)
Benefits as Online Holiday Spending Jumps 26%
to $23.11 Billion
Monday
January 22, 2:48 pm ET
SURREY,
BC--(MARKET WIRE)--Jan 22, 2007 -- Novori Inc. (OTC BB:NOVO.OB - News) -- www.novori.com -- a leading online interactive
retailer of fine diamond engagement rings -- comments on the strong overall
sales numbers for the holiday season for online retail sales.
Total online sales in the U.S. jumped
dramatically over the holidays this year as sales during the week before
Christmas rose 38 percent to $2.25 billion. On December 23, a record was broken
when, for the first time, non-travel e-commerce spending crossed the $100
billion threshold. Consumers spent $23.11 billion from November 1 to December
26, which represents a 26 percent increase over the corresponding period in
2005, according to comScore Networks.
"Online sales
continued to show strong growth during the last week before Christmas when
procrastinators were clicking with confidence," said Gian
Fulgoni, chairman of comScore
Networks. "Consumers making purchases in those final days expressed both
their faith in retailers' ability to pick and pack their orders in a timely
fashion and shippers' ability to drop them on recipients' doorsteps in time for
Christmas."
"Retail e-commerce now
accounts for approximately 7 percent of consumers' U.S.
retail spending (excluding gas, autos, and food), making it an important
component of the total U.S.
economy," Fulgoni added. (Source: IDEX Online
Research)
Novori achieved a record
number of sales over the holiday season.
"Strong online sales
in jewelry and engagement rings reflect a fundamental shift in jewelry
consumerism. Shoppers are beginning to realize that designing and purchasing
diamond rings online is superior in almost every way to the traditional retail
experience. Customers are immensely satisfied with the quality, service and
price of their online diamond ring purchasing experience."
Other e-tailers
such as Amazon, eBay and Blue Nile also
reported record sales. The ability to quickly fine-tune allows e-tailers to customize sales offerings and offer specialized
service to consumers; in effect e-tailers are able to
offer better service, more information and better prices for consumers to
compare before they make the purchase decision... all without the high pressure
sales pitches often found in stores.
About
Novori Inc.
Founded in 2004, Novori is
a leading online interactive retailer of diamond engagement rings and fine
jewelry. Novori launched their website in 2005 and has built a well respected
brand by providing consumers with superior customer service and a better way to
buy diamond engagement rings. Novori prides itself on the highest quality
standards in the industry and provides consumers with unique online tools to
allow consumers to explore, build and purchase their own custom made diamond
rings in a way not previously offered by traditional retailers. The Novori.com
web site offers thousands of independently certified diamonds, settings and
fine jewelry at prices significantly below traditional retail. Novori's shares
are traded on the Over the Counter market (OTCBB) under the symbol NOVO.
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel,"
"foresee," "revolutionary," "should,"
"ideal," "extremely," and "excited." These
statements are made under "Safe
Harbor" provisions
of the Private Securities Litigation Reform Act of 1995. Actual results may
differ materially from those described in forward-looking statements and are
subject to risks and uncertainties. See Novori's filings with the Securities
and Exchange Commission, including, without limitation, Novori's recent Form
10-KSB and Form 10-QSB, which identify specific factors that may cause actual
results or events to differ materially from those described in the
forward-looking statements.
Contact:
Investor Relations:
1-604-646-5645
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